Buy 2 8 8 packs of drinks is 11 yuan more expensive than a single purchase

A few days ago, Ms. Zhang went to play along the beach with her friend. When she went to the supermarket to purchase drinks, Ms. Zhang habitually moved two 8-pack drinks. Ms. Zhang had been reminded by her friend that the impression that the price of the conjoint drink, which should be more favorable, was much higher than that of a single purchase. "8 The price of the joint package is 17.5 yuan, equivalent to nearly 2.2 yuan per listening, but if you listen to a single purchase, as long as 1.5 yuan per hearing." Ms. Zhang said.

According to the clue provided by Ms. Zhang, the reporter visited a number of supermarkets and discovered that this kind of joint package is more expensive than a single bottle. It is common in supermarkets. Taking a large-scale supermarket chain in the high-tech zone as an example, the reporter roughly browsed through its four-tier beer and beverage sales area and discovered nearly 10 such products, covering nearly all types of beverages.

In addition to Ms. Zhang’s comments, the more representative ones include a black tea, the price of a single bottle is 1.8 yuan, while the price of 4 packages is 8.8 yuan, and the total price of 4 bottles is 1.6 yuan; a juice drink, The single box price is 3.8 yuan, the 12 unit price is 55 yuan, the 12 box price is 9.4 yuan more; a beer, the single bottle price is 4.8 yuan, 12 bottles and a box price is 60 yuan, 12 bottles of the total price is expensive 2.4 yuan.

Hot drinks in summer are the easiest to bury price traps

Why is it more expensive to buy? The reporter asked a salesperson in the supermarket. The other party explained that the reporter said that the single-bottle product was playing a special price. However, the reporter found that this phenomenon does not exist only in special products, and many price-priced commodities also have such a price trap.

In this regard, a supermarket industry told reporters that there are many reasons for this problem, and sometimes it is because single-bottled goods are playing a special price, compared to more cheaper than more bottles; sometimes because of the batch of different purchases, The change in the prices of the two batches of commodities has just caused the inversion of the prices of single bottles and multiple bottles; sometimes it is because the multi-bottled products are actually a gift box, and the packaging cost is higher than the single bottle without packaging; Of course, it does not rule out the intentional or unintentional negligence of supermarket pricing. Summer beverage sales are large and shipments are fast. Few consumers will carefully calculate the amount.

In response, the person in the industry reminds consumers that not only are beverages that are hot in summer, but the phenomenon that such large packages are too small and packed are common in many types of products. Consumers can pay attention when they purchase. Peninsula Morning News, Hai Li Net Reporter Wang Danwen/Figure

Why is it more expensive to pack more?

[1] Single bottled goods are playing special

[2] different batches

[3] higher packaging costs

【4】Intentional oversight of supermarket pricing