For many merchants in Ouyida Binjiang store, the waiting for these days is very anxious. "Ouyada Riverside Store has been passed down and the business is poor."

When will the Ouyida Binjiang store be evacuated? Where should the merchant go? Last night, Huang Geng, general manager of Ouyada Hangzhou Branch, replied to the newspaper: They are always working hard to promote the normal operation of Binjiang Store. Up to now, Binjiang stores are still operating normally, and they are fully committed to safeguarding the interests of consumers and distributors.

How to protect the rights of consumers who bought goods in case of withdrawal? The other party said that if the situation of the withdrawal occurred, Ouyada Home Hangzhou Branch fulfilled its service commitment and was responsible to the consumers in the end, and coordinated the home factories and dealers to properly solve various after-sales matters.

It is in the midsummer, but the home industry is chilling. As the home industry chain of the real estate industry's end industry chain, it has grown stronger with the booming of the real estate industry, and now it is accompanied by the downturn of the real estate industry to the sluggish zone. Since 2011, after years of rapid expansion, Hangzhou has ushered in a collapse of home shopping malls. In addition to the poor environment, the rapid expansion of the home shopping mall in the early stage, the extensive profit model, is also a "blade" for them to encounter Waterloo.

Home shopping mall chill

Hangzhou has closed nearly 10 in three years

Start with the Ouyida Binjiang store.

This is the third store of Ouyada in Hangzhou, which earned eyeballs when it opened in 2011. In order to grab the beach in Hangzhou, Ouyada can be described as a "huge amount" investment.

The Binjiang store is equivalent to the sum of the other 2 stores, with a scale of 120,000 square meters. The daily rent here is as high as 2.5 yuan / square meter, and the annual cost of renting only the mall is as high as 100 million yuan, not including the operation management of the mall and personnel expenses.

Helpless, catching up with the poor real estate situation, the market is weak, and the high operating costs, the income is difficult to maintain the operation of the mall. As of the end of April this year, less than two years, abandoning the previous fixed investment, Ouyida Binjiang store has only a loss of more than 100 million yuan, and the operation is unsustainable. (Source: On May 9th, Ouyada Group sent the landlord “Zhongnan Construction Group” a “contact letter on negotiating and canceling the lease contract between the two parties”)

“Hangzhou home furnishing store has reached saturation, and this situation in Ouyada is also expected.” Yesterday, Jiang Hongyuan, president of Zhejiang Furniture Industry Association, said that a few years ago, he shouted that there was a serious surplus in the home market, but he ignored it.

A home shopping mall in Hangzhou recalled that from 2008 to 2010, it was the foreign chain home furnishing enterprises that rushed to Hangzhou. In order to seize the gold home business district and key locations, many shopping mall owners have asked for various relationships. “The previous night, I talked about the daily rent of 2 yuan/square meter. On the second day, there was another door-to-door direct price of 2.4 yuan/square meter.”

“Before 2009, Hangzhou Home Shopping Mall was still relatively good.” Jiang Hongyuan said that at that time, a red family was basically opened, but then the whole industry was blindly expanding, and with a lot of commercial real estate boosting, the home shopping mall was provoked.

In July 2011, the Hangzhou chain of the national chain was evacuated. Just in the same building, two years ago, the "Tianxinglong" Home Expo Center opened its doors for a year. In May 2011, Hangzhou's local store, the old-fashioned home furnishing market in Hangzhou, which had been in operation for 12 years, closed its business. In the past two years, there have been nearly ten large and small shopping malls in Hangzhou.

At present, there are 15 home shopping malls in Hangzhou. One-third of them lose money, 1/3 are flat, and 1/3 make money.

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