Today, when buying something that pays attention to a brand, brand awareness has been deeply embedded in the minds of consumers. For many mahogany furniture companies, they have felt unprecedented market pressure. If mahogany furniture companies want to be in an invincible position in the market, they must spend a lot of money to build a strong brand and enhance brand influence.
Selected material
The choice of red wood quality determines the grade of your product. If you choose the medium and high-grade material Burmese rosewood as the furniture material of the enterprise, then it means that you have to take the middle and high-end route; if you choose the high-grade red wood quality such as lobular rosewood, huanghuali, it means that you want to build It is a high-end mahogany furniture brand, and most of them face high-end customer groups.
Find market positioning
The positioning of the mahogany furniture market determines your main battlefield. If you are mainly in the second and third tier cities, supplemented by the first-tier cities, based on the north and gradually moving south, then you must first drive your main force into the second and third tier cities. If the northern market is the main market area, it is necessary to first occupy the northern market and then enter the first-tier city market. Northerners like mahogany furniture, so the northern market is a must for all major mahogany furniture companies across the country. If you want to enter the northern market, you must first rely on the second- and third-tier cities in the north, and then enter the first-tier cities.
The selected mahogany quality has a direct relationship with your market positioning and requires careful investigation to determine the market position. Because the material determines whether the price of mahogany furniture enterprises is medium or high-grade, the medium-sized mahogany quality is suitable for medium and upper-class customers in many second- and third-tier cities, while some high-grade mahogany furniture can be dominated by first-tier cities. Second- and third-tier cities complement the strategy, because the consumption level of first-tier cities is relatively high, and there are many consumers who have the economic strength to buy high-end mahogany furniture. On the other hand, if high-grade mahogany furniture is located in second- and third-tier cities, the effect will not be ideal.
Determine style positioning
The style of mahogany furniture is divided into traditional ones, that is, the Ming and Qing furniture styles are the main body, and there are improvements. From a historical point of view, the Ming and Qing styles have always been the highlights of the mahogany furniture market. Therefore, from the perspective of the company's settings, some information workers need to be set up to collect the Ming and Qing styles and slightly improved Ming and Qing styles.
Do a good job in marketing
The mahogany furniture company can carry out a series of marketing activities under the condition of clear material positioning, market and customer positioning and style positioning. Since mahogany furniture enterprises need to produce in the south and sell in the north, we must first consider the transportation problem. The split raft structure is just suitable for transportation. Combined with these characteristics, mahogany furniture enterprises need to strengthen the prominent structure and on-site assembly characteristics in marketing. Therefore, it is reflected in the company's advertising strategy, the establishment of the North assembly plant. This will be different from the traditional selling of furniture. It sells like a computer and plays with the assembly. However, the actual operation is necessary, and the relevant crafts and technicians need to explore, verify, and not shake.
Magical advertising strategy
The advertising effect is a kind of means that has a wide influence. It can take “buy furniture, watch 榫å¯, go to a mahogany furniture storeâ€, and it is pointed out that the mahogany furniture enterprise is closely related to the æ¦«å¯ structure, that is, in mahogany furniture. When the industry mentioned it, you have to mention your mahogany furniture company; likewise, when it comes to mahogany furniture companies, it immediately associates with the structure. Can cooperate with advertising strategy in the various mahogany furniture enterprise stores, on-site demonstration of the assembly of mahogany furniture enterprises, let consumers participate, on-site assembly, to appreciate the fun of assembling mahogany furniture. As for the advertising words, you can also use "buy a mahogany furniture, look at the structure", "buy furniture, see 榫å¯, go to a mahogany furniture company", etc., highlighting the company name.
Development of distribution strategy
We can vigorously develop dealers. In the case of developing mahogany furniture of materials, we can also combine wood carving technology with machine carving and hand-carving. However, people who do furniture in the north can not do it for a while, and will become a mahogany furniture enterprise. The advantage of setting up a dealer in the north. In cooperation with dealers in the north, it is necessary to set up a mahogany furniture assembly plant in the north, so that distributors in the north can better carry out sales and after-sales service.
Work with other auxiliary supporting work
All the mahogany furniture is dried and processed in the local area by using the drying equipment. It is transported to the north and can be assembled simply by drying. In the process of assembling mahogany furniture, explore how to make furniture more stable, explore its internal structure, and hire the corresponding top talents in the industry as technical guidance. At the same time as the marketing plan begins, it is necessary to fully investigate the people who are suitable for Ming and Qing furniture, and truly understand the style and accurately locate the style.
Use branding measures for conferences, networks, and exhibitions
As an exclusive sponsor of the mahogany furniture industry conference and exhibition, as a guest speaker, introduce the situation of mahogany furniture enterprises. A large number of soft-text and product information promotion brands are distributed on various online furniture websites, forums, blogs, etc., and advertisements can also be published in industry magazines, and relevant news reports can be released.
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