Green environmental protection is not only the product slogan floor enterprises should fully penetrate

With the penetration of the concept of environmental protection at home, the call for green environmental protection in the flooring industry is also getting higher and higher. Relative to the flooring companies, the concept of environmental protection is not only limited to products, but also the low-carbon environmental protection for the entire operation and development model of the enterprise.

Green environmental protection is not only the product slogan

Green economy prevails

The green economy has become the global development direction, and the green development pattern and consumption pattern will become the new trend of the Chinese flooring industry. The green development pattern of flooring companies means that not only the products are guaranteed to the health of the human body, but also the environmentally-friendly and low-carbon flooring enterprises in the entire industrial chain of R&D, design, supply, production and logistics are few and far between. However, under the green trend of the whole society, many enterprises are only responding to the trend of environmentally friendly low-carbon trend, wearing a fashionable “green coat”, which is simply not a true green environment.

Today, as the standard of living is leaping, consumers are paying more and more attention to the health and environmental protection of the floor. The concept of green and environmental protection is deeply rooted in the hearts of the people. According to incomplete statistics, 80% of consumers are more willing to pay high prices for environmentally friendly products, and refuse to exchange low prices for high-quality formaldehyde products with high odor and other harmful home products.

Green environmental protection penetrates into the problem of business operation

At present, consumers' requirements for the greenness of flooring products are limited to the amount of formaldehyde emissions that have a direct impact on human health. Whether the company is environmentally friendly, energy-saving, or low-carbon in the production process, consumers pay little attention because of this and consumption. There is no direct interest relationship, and consumers are not willing to pay for it. However, the company itself can operate in a green economy mode to provide a stronger guarantee for the health and environmental protection of products.

High cost operation

Real green flooring products are inevitably costly. These costs include the part of the floor enterprise that incorporates the original social public cost into the cost of the enterprise product. For example, the original enterprise's emissions of waste gas, waste, and wastewater are not included or rarely included in the cost accounting of the enterprise. Must be included in the cost component of the business. In addition, green environmental protection flooring enterprises must be environmentally friendly and low-carbon. They must purchase advanced environmental protection equipment, apply environmentally friendly and low-carbon technologies, and employ high-end professional environmental protection and energy-saving talents. These are costly and even huge investments.

Market recognition is difficult

Guiding consumers to help consumers identify and use truly environmentally friendly and low-carbon products will inevitably cost a lot of education costs. Most of these education costs are borne by enterprises themselves. Therefore, if the flooring industry wants to truly develop the green economy model, it will inevitably establish a price mechanism acceptable to both enterprises and consumers. Enterprises must obtain a certain amount of benefits in this mechanism, and consumers can also buy them. Really green flooring products, this economic model can be healthy.

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