Mr. Liu Chunlin, General Manager of Dongyang Hongmu Furniture Market
This year's mahogany furniture industry is in a tough situation. Compared with major industrial bases, Zhejiang Dongyang is a wonderful work in the industry, and it also maintains passion and sales in the face of adversity.
Dongyang Redwood Furniture Market is one of the core markets of Dongyang Redwood Industry, and it is also the main organizer of the National Redwood Furniture Dealer Conference. As one of the flagships of the Chinese mahogany furniture professional market, Dongyang Redwood Furniture Market plays an indispensable role in the development of Dongyang Redwood Industry, and has also set off an epoch-making revolution in the national redwood industry.
In September, the 4th National Redwood Furniture Dealer Conference and the 4th East China Redwood Furniture Sourcing Fair will arrive as scheduled. The reporter hereby interviewed Mr. Liu Chunlin, the general manager of Dongyang Redwood Furniture Market, to take the lead in analyzing this dealer conference.
Reporter: Hello, Mr. Liu, first of all, please let us briefly introduce some basic information about the 4th Dealer Conference.
Liu Chunlin: This year's dealer conference is also mainly hosted by us. The venue is also placed in our Dongyang mahogany furniture market. This year we also follow the tradition, retaining the regular dealer conference, the East China Redwood Furniture Sourcing Fair. At the last conference, we held the "China Redwood Furniture 'East Works" Awards Ceremony" and China's top traditional (Redwood) Furniture Masters Forum. These two events are also planned for this year's conference. In addition, the leaders of the China Furniture Association will make a “2012 China Redwood Furniture Industry Situation Report†at the conference to provide guidance for the overall analysis of the industry situation.
Reporter: How large is the estimated size of this year's conference?
Liu Chunlin: From 2009, this year is the fourth consecutive year we have held. The scale of the conference is larger than that of the first one. The scale of this year will be further expanded. At present, we plan to display an area of ​​120,000 square meters and determine the exhibitors. More than 200. In addition, the total number of people we received last year exceeded 1,200, so this year our pre-planned reception number is set at more than 1,300.
Reporter: What is the core theme of this year's conference?
Liu Chunlin: This year we mainly want to pass two messages. The first is to tell consumers that the purchase of mahogany furniture in Dongyang and Dongyang mahogany furniture market can be guaranteed; the second is to tell the industry that although the economic environment we are currently facing is not very satisfactory, we must have confidence. perseverance. Our dealer conference was originally intended to build a platform for dealers and consumers to communicate with the industry. This year we hope to establish consumer confidence in the mahogany industry and build confidence in the industry.
Reporter: You just mentioned that consumers should be guaranteed. Do we have any new measures to enhance the confidence of the consumer market this year?
Liu Chunlin: This year we put forward the concept of “safe consumption, service brand†on the basis of the original. We have learned through many large enterprises and institutions with excellent service quality. We have set up a guiding mechanism in the market, that is, consumers come to us. The market can consult with our professional market guides, not just the sales staff of the company. These market guides are specially trained to have knowledge of wood knowledge, mahogany furniture knowledge, market conditions, price quotes, etc., and can basically meet the consumer's demand for basic knowledge of mahogany furniture. In this way, we hope that consumers will feel warm and convenient, thus building a sales model of “big shopping guide†and promoting meticulous service.
In addition, we have just established a party organization within the market. We must actively play the vanguard and exemplary role of party members. It is the party member’s market staff who have a party member’s sign in front of the desk, and the party members’ enterprises will also hang on behalf of the party members to let the consumption Those who saw these party members and party members. Putting such a party member's title is also to make everyone aware of their responsibilities, to be responsible to consumers, and to be responsible for this industry.
Reporter: This year's market is not very good. The feeling of our market should be the most obvious. Will this year's dealer conference have some new activities for investment promotion?
Liu Chunlin: This year's conference, we also hope to discuss with the dealers the issue of sales channel innovation, reduce the intermediate links, and benefit the consumers. Although the sales volume in the market is currently declining, there are actually many people who consult. The use of mahogany furniture in Chinese households is still small and the market is still large. In fact, there are many people who want to buy mahogany furniture, but why didn't they buy it? Because they don't understand mahogany furniture, I feel that the industry is very deep. For example, some furniture has a little crack after a period of time from the south to the north. Consumers feel that it is inferior furniture. In fact, this is not the case. It is enough to maintain this kind of problem, but consumers do not understand it and think that there is a problem with the quality of the furniture. . Therefore, our market will continue to strengthen the promotion of redwood knowledge, so that consumers know more about mahogany furniture. We want to let consumers know that to choose a good brand, we must choose a good purchasing channel, which is what we are actively exploring and constructing.
Reporter: As a nationally renowned professional manufacturer of mahogany furniture, as the main sponsor and organizer of the National Distributor Conference, how does the Dongyang mahogany furniture market view the dealers in the current mahogany industry?
Liu Chunlin: The market can actually be regarded as the largest dealer, so we have enough positions to discuss some problems in the current industry from the dealer level. The dealer's left is the manufacturer, and the right is the consumer, which has largely influenced the development of this industry. In the past two years, the factory sales were good. In fact, the dealers also played a role in leveraging. The dealers had to distribute the goods. The manufacturers’ business was good, but in fact many furniture were still in the hands of the dealers and were not sold to the customers. So the industry has shown a "false prosperity." This also shows that our dealers are not mature enough now. Many dealers do not know how to protect their own rights and are not responsible for consumers. This is very harmful to the industry. The dealer link is a service link. To regulate the industry, we must improve the quality of the dealer team. Especially in the mahogany furniture industry, because the businessman who is a mahogany can not be a simple businessman, but if there is a cultural mahogany businessman.
Reporter: Thank you for accepting our interview and wishing this dealer conference a complete success.
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