[China Packaging News] When we are shopping in the mall, the colorful products will always attract our attention immediately because it is unique among many products. In this way, the use of color is for product packaging design Has a very important meaning. Good use of colors, products will soon stand out. Let's take a closer look below.

The color skills in product packaging design should be noted from the following points: First, the relationship between color and packaging; second, the contrast between color and color itself. These two points are the key to the use of color.

( 1 ) Color and packaging reference

So, where should we talk about the relationship between color and packaging ? The main purpose is to reveal or reflect the internal packaging items through the external packaging color. People can basically perceive or think about the inner packaging when they look at the outer packaging.

I have mentioned this issue many times in past articles, but if we can walk into the store and take a look at the goods congratulations, many commodities fail to reflect this kind of anaphoric relationship. Consumers can't think of what they are packing from the inside. Of course, it will not play a positive role in promoting sales of products. The color of normal external packaging should grasp such a characteristic to varying degrees;

Going forward from the industry, food packaging normally uses the main colors of goose yellow and pink to express such a warm and intimate feeling. Of course, among them, tea uses a lot of green, beverages use a lot of green and blue, alcohol and cakes use a lot of red, children's food uses a lot of rose, and daily cosmetics use it normally. The main colors are mostly rose, pink white, light green, light blue, and dark brown, to highlight the warm and elegant feeling, and the clothing and footwear are mostly dark green, dark blue, brown, or gray, to highlight the calm The beauty of elegance.

( 2 ) The contrast between color and color

Besides, the contrast between color and color. This is the easiest thing to express in many product packaging designs but very difficult to grasp. From the master in the design, the wound effect of the packaging is Yangchun Baixue, otherwise, it is the chin. Such a word is often popular in Chinese calligraphy and painting. In fact, it is a comparison.

In the packaging design, this comparison is very obvious and very common. The so-called contrasts generally have the following contrasts: namely, the contrast of color use, the contrast of color use, the contrast of dots and faces used by color, the contrast of simplicity used by color, the contrast of elegance used by color, and the contrast used by color Contrast and so on.

Because color has a special meaning for product outer packaging design, we need to pay more attention to the choice of color when designing the product's outer packaging. A little carelessness, the product packaging effect may be different. A good designer must have his own unique understanding and use of color.