In the context of technological change, the transformation of traditional business has never lacked the opportunity to start a business. Previously, we saw: the catering management software service provider "two-dimensional fire" is trying to cut into the catering O2O by means of the Internet of the catering management system, and the take-out platform "hungry" is a public comment on the self-developed ordering system. 80 million US dollars investment. Obviously, both traditional enterprises and Internet companies have perceived a business opportunity. Today, such innovations are about to appear in a multi-disciplinary alliance, and it may change because of a company called Ai Shishi.

Let offers flow between different brands

Prior to founding Ai Keshi, CEO Zong Yongliang operated a business member value-added service company called Achievo Media. In the meantime, he found that the appearance of the cross-industry alliance is the joint marketing between the merchants, but the bottom layer is to share the members of the common positioning and attributes. This kind of cooperation can help the merchants to expand new customers in the alliance. It can also benefit merchants to maintain old customers, is a typical win-win model.

Interestingly, although the foreign-invested alliance model was established, it has not been widely spread in China. In analyzing this issue, Zong Yongliang, who has more than 10 years of media experience, believes that the crux of the problem lies in the relative independence of different merchants in application management such as membership management, offline payment, WeChat public account, invoicing, and order. Moreover, the data is not uniform, and merchants will have no small problems when planning joint marketing. However, he found a solution. In the mobile Internet environment, he actually allowed the preferential information to flow among different brand members, while at the same time ensuring the security of the member's core data. Based on this logic, he founded Ai Shi Shi.

Aikeshi is a start-up company that is positioned on the intelligent marketing platform of merchants. It mainly provides business partners with a combination of software and hardware. The main components of the company include a set of cross-industry alliance management system and a smart POS machine. Unlike traditional cashier systems, ACE's POS integrates an iPad, and all system operations, credit card, membership management and coupon verification can be done on this iPad.

According to Zong Yongliang, Ai Ke Shi is the only intelligent cashier based on iPad in China. The reason why I chose to develop the cashier based on the iPad is because I value the quality of Apple's giving to consumers. At that time, Apple is committed to the development of the enterprise application market, and can implement a recycling program, which enables Ai Ke Shi to control the cost while maintaining quality. At present, Aikeshi's smart cashier merchants can purchase, or rent, 2 yuan a day, at the same time distribution orders and marketing software, cost-effective has become its competitive advantage.

However, what makes Zong Yongliang proud is the online cross-industry alliance platform they developed. Through this platform, merchants are established to socialize, and different merchants can cooperate and promote the verification of coupons. How to operate specifically? He cited an example:

A bank credit card should be promoted by WeChat. After the event invitation is sent on the platform, other merchants in the background can receive the cooperation invitation. Once the cooperation is determined, the bank sends an electronic coupon to the user via SMS or WeChat push. After the user arrives at any of the affiliated merchants, the user can get the discount by writing the QR code. On the merchant side, as long as the user uses the coupon, the guest will automatically verify and track the effect in the background. On the platform of different industries, Aikeshi has set the principle of cooperation of “who initiates pays”, which means that as an invited merchant, attracting customers, as long as they give certain discounts, do not need to pay more marketing costs.

The essence of closed loop is the feedback of consumers

When discussing O2O, we all mentioned the core of O2O value - closed loop. The essence of the closed loop is actually the feedback of consumers. Although the group purchase and digital coupons have passed the digital method, the traffic problem of the merchants has been solved to some extent, but for the merchants, the feedback of the marketing information of the two has not been formed. A complete link. Who is the offer information sent to? Where do consumers come from? How many times have you spent? How to contact consumers? For these issues, group purchases and digital coupons do not give an answer. In the model of Ai Ke Shi, we saw a model to solve this problem: through the cooperation of different merchants in the industry, the merchant completed the full link feedback from the coupon to the verification. From the perspective of effect, this model approach not only avoids the inefficiency of traditional cross-industry alliance organization, but also solves the problem of effect tracking. Therefore, we will find that the iPad-based cashier is only a part of the whole system. This quality system with low quality but low cost is actually promoting the expansion of the marketing management system business data - because of a tripartite In the case of a cross-industry alliance, only when there are enough merchants, more merchants will be willing to participate in the formation of the snowball effect.

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