【Abstract】Graphic design, as a symbolic phenomenon in visual space design, plays a role in communicating people, culture, and information. This is similar to the role of text. Chinese characters are symbolic words that represent Chinese culture and have a great deal of coverage. Therefore, we should study and recognize it to discover more modeling methods and use Chinese characters more in-depth to design flat graphics.

[Keywords] Chinese Character Graphic Design Local Culture Epitope Thinking Chinese Character Constitution Theory

Introduction

In the work of the Japanese designer Mr. Kashiwagi Akira, a world of live Chinese characters is displayed. It is not a simple accumulation of textual symbols. Each word seems to have been restored from the symbolic world, with its mysterious atmosphere from ancient times. This form of writing has led me to a new understanding of Chinese characters.
Chinese characters are the only ideographic characters with rich vitality. They are flat designs that use stippling to record human ideas. Using text for graphic design, we need to use not only its "shape", but more importantly its "idea." At present, the Japanese seem to know how to use Chinese characters more than we do. They use the sculpt principle of Chinese characters to design graphics. In their design works, Chinese characters are not only symbols, but also are decorative, and they have a graphic design of thinking in mind. Chinese characters really live. Using Chinese characters, the Japanese convey their native culture, and why can't we use Chinese characters to convey our culture? This point is thought-provoking.

The relationship between graphic design and the nature of Chinese characters

1. The Chinese character itself is a kind of graphic design. In terms of graphic design, Chinese characters are the greatest and most successful designs in human history. It uses the most simple design elements and uses the richest and most complex design methods to design a consistent and simple "product", and makes these products rich in content, a perfect framework, a wide range of uses, and far-reaching impact. At the same time, these "unit products" have endless contact methods and have open and increasing isomorphic capabilities. As early as in the Spring and Autumn Period and the Warring States period, Zhuangzi pointed out in Zhuangzi Outer Chapter that “the speaker is concerned and he is proud and forgets”, that is, there is a relationship between the token and the token in the language and the thing. It is the representation of things, things are the representations of language, the task of language is the transmission of the information of the things, and the role of language is the medium to convey information. Word is the use of language to represent or indicate something.

2. Graphic Design and Principles of Chinese Character Constitution

A. Graphic graphic design is a special thinking process. Human consciousness process is actually a process of symbolizing the world. Thinking is nothing more than a process of selecting, combining, transforming, and regenerating symbols. Therefore, it can be said that people use symbols to think, and symbols are the main body of thinking. Graphic graphic design is for the purpose of information transmission. In the two-dimensional space, the position, proportion, and mutual relations of object images are planned. It is no doubt that this is also a thinking process. At the same time, it is not a normal thinking process. This is a thinking process that begins with the designer and continues to the audience's psychological activities, and this continuation is dependent on the graphic as the subject of thinking.

B. Chinese characters are designed graphical characters The purpose of Chinese characters is to carry information, and the characters themselves are the products of Chinese people's selection, combination, conversion, and regeneration of point-paintings in two-dimensional space so that they represent certain information. According to the analysis of semiotics, Chinese characters are a type of symbol and a special graphic design. Since the development of Chinese characters has become very abstract and practicable, the process of restoring the original information carried by Chinese characters is a special thinking process and a special graphic design. The result of this reduction is not text, it is a wonderful product of joining people's thinking, a special plane figure.