Insects of rice insects fashion reading>>

January 16 12:23:45, 2021

A few days ago, Taobao C insect Chong Miyako and the famous outdoor casual wear brand Camel camel jointly completed the acquisition, which means that the bug will usher in a new turning point. As a clothing company, Camel has more than 3,600 traditional camel stores and began formalizing e-commerce in 2008. Regardless of traditional channels or e-commerce, the development of camels is extremely fierce. But the story behind the focus on leisure and outdoor camel loves the fashion women's brand worm Miyako, and ultimately marriage, the story behind this is really curious.

Affordable Fashion to Embrace Civilians

In the young people's circles, the mention rate of the Zara brand is very high. As they are positioned, “wearing well and not going bankrupt” fully caters to young people’s eager pursuit of popular trends. The success of this keen market sense and deep understanding of the buyer’s psychology is also reflected in the Amoy brand Mushiko: Fashion Europe and the United States do not have to use high prices to achieve, Affordable is so important!


The rise of fashion online shopping platform, although to the busy urban white tie to a great convenience, but from the vast sea of ​​"Amoy brand" in the taste, grade, quality, price are satisfied with the clothes, more scouring Amoy's skill. For women in the workplace, not only European and American style garments with “Fan children” can capture their hearts, the price is equally important, and the emergence of bugs just caters to their mentality. “It is easy to buy branded garments that are known as Asia's most beautiful designers, Zhang Tianai's exclusive designs. The bugs are awesome.” For those who are knowledgeable, the bugs’ garments are definitely value-for-money items, and the quality of the items is guaranteed. . Almost the same style, quality dress, in Europe when the force needs a higher price, in the bug may be as long as 500-600 can start.


Use fashion sense to control customer psychology


Like all Taobao shops, Bug-Yeko has also experienced a difficult entrepreneurial journey. From the 20,000 yuan alone with the South, to the Pub sales, and then to today's Taobao Women's first brand, every insect is very difficult. In 2008, under the background of Amoy brand's unanimous pursuit of profit, the bugs began her brand innovation, and combined with the well-known designer Zhang Tianai's creation, the bugs began to change. With its unique vision in fashion design, and the almost crazy demand for quality, Bunge Meeko has won the favor of thousands of women, and also earned the reputation of “Swarovski-like carvings” for the costumes of Bug-e-Ye-ko and performed online shopping. Times fashion new chapter, popular in the entire network.



Like Zara, the bug's success stems from its grasp of the nature of the fashion industry and its deep understanding of market competition. If the designer's excellent design and relatively modest price are Zara's magic weapon in China, then the original vision of the bug and the ambiguous pursuit of European and American fashion lifestyle are the killers. This is also an important reason why the bug can catch up with Inman in a short period of time and become the first brand of Taobao Women.


Studying the market and deeply understanding the needs of buyers are the core assets of Affordable Fashion. Insect designers were inspired by an in-depth understanding of women's needs and interpreted this understanding with their own designs to reveal the mature beauty and temperament of women.


The bugs now have a number of product lines, such as “Insect Nest Creation” and “Love of the Day”. From design creativity to the selection of fabrics and the development of ready-to-wear garments, the bugs are happy to have fun. It has a soul." This is a winning formula for the improvement of competitiveness of bug products.


Camel fell in love with Affordable Fashion


From the metamorphosis of the bugs to the marriage of camels, the bugs created a legend of Taobao sellers. According to camel insiders, the camel's sight is precisely the unique vision and design ability of the bug on the product side.


Although the development of bugs is like the sun, but with other big C, they also face the problem of how to expand the brand and resources. For the bug's founders, their strength lies in product positioning and design. After the company grows bigger, it faces problems of management and operation. To seek cooperation, it is not a lack of funds. Instead, it can use the power of mature camels to throw off its arms and concentrate on products. Using external forces to become bigger and stronger is a more rational and more realistic choice. Integrate their respective advantages resources and experience together to deal with the increasingly fierce competitive environment. This will undoubtedly be an opportunity for further growth.


After uniting with the camel, the bug's operation basically maintained the original independent style, but it will be more standardized in the operation and management of the organization, and it is more worth looking forward to.


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