The exquisite jewel box is generous and the Disney cartoon type is pleasing; the traditional mooncakes emit a strong festive flavor and the snowy moon cakes win new flavors. Before the Mid-Autumn Festival, Hong Kong will set off a sales war for moon cakes. Each of the big cake makers has made every effort to concentrate on the design and taste of moon cakes to win the favor of diners.

Packaging, environmental protection, both to create a desire to buy customers, packaging, natural eye-catching and decent, even if already well-known moon cake old name, in the packaging design also continue to innovate and change. Hong Kong's famous Ronghua Bakers, this year, in addition to the traditional chrysanthemum pattern iron box, also introduced a pull rope bag, the design is elegant and generous also respond to environmental protection. Qihua Cake, which is also famous for making traditional moon cakes, has introduced a black-based package to add a sense of fashion. There is also a stand-alone package for individual mooncakes, hoping to attract young people through innovative designs.

For the past several years, the first Maxim moon cakes sold in Hong Kong have won Disney patents, launched the Disney series, and printed cartoon characters such as Mickey Mouse to attract small customers. Donghae Church Cake Shop also uses cartoon characters as a reminder. It also uses word guessing on moon cake boxes. After the moon cakes are eaten, it can be used as a collection of stationery in boxes designed as books. It is very practical.

Changes in taste are endless

In the choice of clouds, the taste of snowy moon cakes is the most diversified. Italian cheese cakes, Japanese mustard, and Yangzao nectar are the characteristic tastes launched by Maxim's moon cakes this year.

The big-class bread cakes, which have been mainly used for ice cream moon cakes, this year have made moon cakes such as soft chocolates, durians, and bird's nests for gourmets, and have become an alternative to the traditional mung bean fillings.

Hong Kong people pay attention to the taste of food and also pay attention to health. Therefore, moon cakes must also comply with the principles of health. Huang Qixiang, managing director of Kee Wah Bakery, said that the new moon cakes introduced this year, including "low-sugar coconut silk lotus seeds" and "low-sugar high-fiber nuts," were made of high-fiber materials, highlighting the health features.

As the price of moon cakes, such as lotus seeds and red beans, rose, the average price of moon cakes this year also rose compared to last year. However, many cake makers have introduced discounted discounts.

The environmental protection proposal has achieved remarkable results. The cake makers have made a lot of efforts in terms of packaging. They hope to become the most prominent among many brands, but at the same time they also take into account the needs of environmental protection. Statistics show that last year Hong Kong's moon cakes amounted to 68 million, of which many were environmentally unfriendly materials that were difficult to decompose naturally. Under the strong appeal of environmental groups, moon cake makers have reduced packaging this year.

According to a survey conducted by an environmental group in Hong Kong, with a box of 4 moon cakes, the average packaged amount of moon cakes has been reduced from 17 in the previous year to 13 in this year, and a total of about 16 million packaging materials have been reduced in 3 years. In addition, there are mooncake makers switching to environmentally friendly materials, such as the use of recycled paper products and decomposable materials, etc. instead of plastic. Among them, the packaging material of Maxim's moon cakes accumulated the largest decrease. In the past three years, a total of 7 packages have been reduced.

In addition, the mooncake recycling campaign launched by environmental group “Friends of the Earth” two years ago has also achieved remarkable results. Assistant Director-General Liu Yufeng of Hong Kong Earth’s Friends said that it is expected that there will be as many as 3 million mooncake pots discarded in Hong Kong this year. He hoped that various sectors such as the business community, schools and housing estates will actively respond to recycling operations to reduce the burden on the landfill area.

Reprinted from: Pink Network