There is nothing to do with the increase in rents in the store. How to survive the cracks in the price increase of the store is an urgent question for furniture manufacturers. The store is up, we are also rising? That is undoubtedly lost in the face of the core competitiveness of consumers. How to deal with this tide of rent increase, maybe you have to find a new way.
The relationship between furniture stores and furniture sellers has always been in a state of trade. In the first- and second-tier cities and some economically developed third-tier cities, when the furniture market was cold, many places have exposed furniture sellers to protest the increase in rents in stores. In serious areas, even bloody conflicts have erupted, but ultimately They have all subsided, and in the past two years, this kind of thing has become less and less. Where is the mystery?
Furniture companies face the pain of rent increase
Related people said: Many first- and second-tier cities, due to the volatility of the market, the competition between furniture stores is fierce, the beginning of the store business is getting worse, the sellers began to make trouble. But then the store found a strategy to include all the sellers through non-stop promotions. This kind of strong promotion is sure to bring a lot of traffic and sales. The end result is that some sellers have money to make, and some can only "los and lose money." However, through this "typical case", the store can tell all the sellers that the store is able to gather popularity for the sellers, and it can promote sales. As for the business, it is the seller's own business.
Faced with the huge operational pressures of first- and second-tier cities, third-tier cities have placed great expectations on many furniture sellers. In fact, chain furniture stores, which are the mainstream channels of the furniture industry, have also been actively sinking into third-tier cities. However, the sinking of chain furniture stores does not mean that furniture sellers have found a new "gold mine." Not to mention the operation of chain furniture stores in third-tier cities. "Even in the third-tier cities, those home furnishing stores that have been cultivating the market for many years, the situation faced by furniture sellers is not the same: if the store focuses on brand management, and The sales of the sellers are very supportive, and the seller's business tends to do a lot of work; if the store is dominated by a big one, and the sellers will be forced to do so, the sales of the sellers will not be easy.
The new marketing model of the furniture industry
Traditional marketing tools are increasingly being tapped of all potential, and the emerging mobile Internet looks like a virgin land to be developed. For the current hot furniture e-commerce business, whether it is B2C or O2O, it is very difficult for the majority of furniture sellers to truly enter the existing business brands, at most to cooperate with the company's actions, and from which Take a piece of cake." But now, the "QR code + public micro-signal + WAP site" approach allows the majority of furniture vendors to fully participate in mobile Internet marketing. The advantages of this mobile web platform are obvious compared to traditional marketing models:
First, the product display sea quantification. All products sold by the seller, including detailed product information, can be placed on the platform. Whether it is from the number of products or product introduction, it breaks through the traditional marketing model, and there is no need to worry about the problem of the goods (focus on the seller). Most of WeChat is a shopper).
Second, customer inquiry is convenient. In the traditional marketing model, if customers are interested in a certain product, they need to bring the store's brochure, and sometimes some products do not even have pictures. Now through this platform, coupled with the popularity of smart devices, customers can view relevant product information at any time.
Third, information communication is zero distance. Use WAP sites to display product information, and also release relevant information in time through public WeChat's own functions, such as new products, preferential products, etc., to get rid of traditional telephone notifications, and more easily accepted by customers.
By comparing the first, second and third-tier cities, it can be found that in the traditional furniture channel model, the traditional marketing system of furniture sellers has become less and less suitable for the market. In this situation, the seller can either find a quality brand, have advantages in terms of products, prices, services, or find new innovations in the operating model, which meets the consumption habits and consumption needs of the end customers. It is the most grounded.
In short, in the current fierce market competition, in the face of the pain of rent increase, furniture companies need to constantly cater to the needs of consumers and continue to innovate in order to gain a foothold in the market.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
Pet Backpack
Welcome to Our Pet Backpack Products. MOVEPEAK formerly known as Pet Supplies products co. Ltd, more than 12 years experiences in pet products. It's an enterprise which integrate design, manufacturing, international trading of most kinds of pet Supplies products.
In This page,You'll find our latest Pet Carriers Products.Such as outside Dog Backpack,Cat Backpack,We'll provide the good quality Pet Backpack in good quality with competitive price.We also provide Pet Backpack OEM & ODM service,That means we can custom the DOg Backpack & Cat Backpack totally according to your design,logo and color.
We have built long-term business relationship with many customers around the world and won a good reputation among them. Our mission is to be the BEST supplier of our customer base on supply superior quality products constantly for them with exceptional value, reliability, promptly delivery and best service.
Pet Backpack,Dog Backpack,Cat Backpack,Pet Carrier Backpack
Ningbo Movepeak Pet Supplies Co.,LTD. , https://www.pet-supplies-factory.com
