The first-ever animation group in Europe with the animation IP such as the Smurfs, France’s Tacco Group announced in Shanghai at the beginning of the month that in the next few years, the Group will collaborate with China in theme parks, copyright cooperation, animation, film and television and derivatives development. Vincent MONTAGNE, chairman of the Takau Group, revealed to the media that Shanghai's Takau Theme Park will be launched simultaneously with the theme park in the south of France. This will be the first layout of the Takau Group in the global theme park market. The future will continue to advance into other cities in China.

After Disney, many international theme parks or companies holding IP have entered the Chinese market one after another, and most of them have adopted a model of cooperation with Chinese companies to jointly develop. On the one hand, it is the blue sea of ​​China's theme park market. On the other hand, major groups compete for the hidden competition of Chinese consumers. For international companies, the popularity of IP in the Chinese market is not high, and to a certain extent determines the competitiveness of the IP.

Tatsuo's advantage lies in its small playground, digitalization and technological innovation. It ensures that visitors can experience unrepeatable amusement facilities. As far as popularity is concerned, Tageau is Europeanized and does not want to imitate American standards. Domestic mainstream TV broadcasts Tallao. Animation, with a certain degree of visibility. In addition, the company is also studying how the future presents the well-known animation IP of the Scotch Group, such as the Smurfs, Adventures of Tintin, etc.

Senior industry consultants told reporters that foreign brands have set up theme parks in China. Currently, the sites are mostly concentrated in areas with dense population, developed economy, and rich tourism resources. These areas provide theme parks with a large number of passengers with strong spending power. At the same time, it can also accelerate the spread of its brand image and reputation. As consumers' consumption structure in China continues to escalate and consumer spending continues to increase, consumers are becoming more selective. Foreign brand theme parks need to combine their high-quality IP resources with the latest technology, provide visitors with a fresher garden experience, and continuously upgrade their localization strategies.

The company is a professional company engaged in the design and manufacture of children's amusement equipment. The company's products are favored by new and old customers at home and abroad. The company produces children's slides, plastic toys, expansion equipment, children's furniture, fitness equipment and other teaching toys. Company official website:. Hotline.

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