The top luxury brand Salvatore Ferragamo launches the brand's classic main line – the new concept of men and women perfume “Tuscan Soul”. Surrounding the Italian way of life represented by Tuscany, Salvatore Ferragamo has launched a special “Tuscan Sunshine Tour” at the Today Art Museum in Beijing, where you can enjoy the senses of enjoyment, enjoyment, enjoyment and enjoyment. To interpret the Italian fashion lifestyle.

Mr. Luciano Bertinelli, CEO of Salvatore Ferragamo perfume brand, also attended the conference to explain the history and concept of the Ferragamo perfume brand. The brand has always retained and insisted that the products originated from Italy, and focused on the integration of product ideas with Italian lifestyle concepts and styles. .

Salvatore Ferragamo Tuscan Sunshine Eau de Toilette

Contrasting the ultimate in perfection of art

Tuscany, with the innate beauty of the natural scenery and the original nostalgia of the medieval Renaissance, but at the same time can combine the aristocratic fashion and refined and elegant life. Ferragamo is the unique temperament that nature has given to Tuscany. It incorporates this concept into the “Tuscan Sunshine” and expresses the connection between fashion and men and women: rough and subtle, primitive and charming. Impulsiveness and stability can be combined with each other at the moment of touching, so that men and women can communicate with each other. No matter where they are, there are unexpected embarrassments, igniting ignorant admiration and affection.

The bottle body - the design of the bottle reflects the consistent style of Ferragamo design: the combination of simplicity and sophistication. At the same time, the design group of Partisan du Sens will also carry the contrast art to the extreme. From the square design of the bottom of the bottle, it gradually extends upwards, and the avatar is cylindrical, which combines the masculinity with the beauty of the feminine beauty. The feeling of the sleek bottle is in perfect contrast with the bright honey-colored bottle cap. The silver-plated brand logo “gancino” on the bottle cap highlights the salvation of the Salvatore Ferragamo brand.

Outer packaging - the metal honey color used in the top of the box and the bottom of the box is reminiscent of the bright sunshine of Tuscany. The white elegant carton gives the original open box angle. The Salvatore Ferragamo logo is embossed on the box with a metallic red signature that contrasts visually with the white carton.

Advertising image – Mario Testino, the world-famous fashion photographer, captured the vibrant flash of “Tuscan Sunshine”: intimacy and perfection. This is the magical connection between men and women. The natural pleasures of the collision with the soul... and the interpretation of the collision.

TV commercials – explored the new and unique life experience of “Tuscany Sunshine”, full of natural contrasts. Photographed by the young American director Zoe Cassavetes (John Kasaviz and Oscar winner Gina Rolands), they will be 5 seconds worldwide. 15 seconds, 20 seconds of broadcast.

[Taste] The fragrance of Yuxiang around the beam for a long time

“Tuscan Sunshine” is made by the famous perfumer Pierre Bourdon's perfume company. It is noble and contemporary, with a harmonious fragrance. Its spices are derived from unique Italian-made spices. The top notes are full of citrus, which represents Tuscany. The middle notes are gradually guided by magnolias and orange blossoms, while the irises and the figs of wood, which represent the nobility, are completely scented. keynote.

As Pieer Burton said: “I have melted into the charm of Tuscany and the sweetness of the aristocracy in the 'Tuscany Sunshine'.” Immersed in the fragrance of the “Tuscan Sunshine” As if smelling the taste of the Tuscan air, it seems to penetrate the heart and bring thoughts to the moving memories.

[Enjoy] Tuscan sunshine 100% Italian life

“Tuscan Sunshine” represents more than just a bottle of perfume, but a life attitude. At the scene, I also interacted with the guests by talking about the Italian style and life in the book "Under the Tuscan Sun", and talked about the natural and comfortable lifestyle of the Italians, and enjoy life and optimistic attitudes at any time and any place. In their eyes, what troubles and sorrows will melt in the sunshine of Tuscany and disappear into the smiles of Italians... c'est la vie (this is life)! Ferragamo hopes to pass the "Tuscan Sunshine" to convey the brand concept of "experiencing life with heart and living with heart."

[Heart enjoyment] The opposite of the soul, the intertwined moment, the eternal moving memory

“Tuscany Sunshine” is not just a perfume, it is also a fashion life designed for both men and women. It awakens the spirit and soul of Tuscany, a unique perfect experience, symbolizing the simple and elegant life attitude of Tuscany, echoing the harmonious harmony between men and women, presenting the interweaving of nature and mind. The moment of touching the moment, the mood of the soul of the common understanding is the eternal memory. While enjoying the sunshine and the air that Tuscany broke into the heart, it also opened up a "Tuscany" in the heart.

"Tuscan Sunshine", the most moving perfume. In the sunshine of Tuscany, the emotions lead to the infinite depth of the movement, as if the scent of "Tuscan Sunshine" in memory is the moving moment that has become an eternal memory.

Salvatore Ferragamo Tuscan Sunshine Eau de Toilette

Salvatore Ferragamo Tuscan Sunshine Eau de Toilette

Tuscan Sunshine Eau De Toilette Spray 40ml RMB 480

Tuscan Sunshine Eau De Toilette Spray 75ml RMB 670

Tuscan Sunshine Eau De Toilette Spray 125ml RMB 920

Fragrance - Fragrance Properties: Flowers and Woods.

Perfume family: citrus floral, woody

Top notes: bergamot, bitter orange

Middle notes: magnolia, orange blossom

Base note: iris, fig