Li Bingren, President of China Building Decoration Association

Enterprises should be "people-oriented" and operate with integrity

Regarding the "integrity" of the home industry, the overall trend in 2012 must be a situation that is developing in a more standardized and positive direction. The home furnishing industry is a “people-oriented” industry. Those enterprises that create a business value with consumers' beautiful living and happy life will naturally create service value for consumers with honest management. Conversely, companies that always put their private interests first will be naturally eliminated by consumers. This is also the natural law of the market development process that the industry has developed to today. Therefore, a company that can achieve "people-oriented" is a company that is honest in the hearts of consumers, and is also a company that focuses on and gives assistance to the development of the association. "People-oriented" is also the key to integrity management in China's home furnishing industry!

Xianghe Furniture City official website recommended search reading: China Building Decoration Association China Furniture Association Xianghe Furniture

In order to encourage enterprises that have made outstanding contributions to the development of the industry and the promotion of industrialization, the China Building Decoration Association has set up an “Outstanding Contribution Award for Industry”. In addition to the hard standards of business data, the association values ​​the company's social responsibility to achieve a happy life as a business value, and to promote the sustainable development of China's building decoration industry. The business behavior of creating a beautiful living environment for the consumers with excellent products, excellent service and honest operation is an important consideration for the “Outstanding Contribution Award of the Industry”. ”

Facing market pressure, we need to adjust our development strategy

For the current micro-ups in the real estate market, what is the trend of the home furnishing industry in 2012? The overall trend of China's architectural decoration industry is still very good, mainly because of the adjustment of the industry's development focus, the association has also played a positive role in this regard. With the development of China's urbanization process to second- and third-tier cities, the focus of the construction and decoration industry must be transformed. On the one hand, it is in line with the pace of urbanization in the country. On the other hand, this trend will definitely create more for the industry. Market opportunities. Under the optimistic trend of the whole industry, the market environment of the home industry will naturally be good. Of course, if enterprises want to gain a good market share, they should carry out strategic adjustments and take the initiative to change to cope with the changes in market focus.

The opportunities facing the home industry are mainly reflected in the adjustment of the development focus of China's architectural decoration industry. Whoever can adapt to the trend of urbanization should move from time to time, and who can open a new situation for development. However, for enterprises, homeopathy is a challenge in itself. It contains a series of changes, the transformation of corporate strategy, the shift of business focus, the transformation of value pursuit, etc. . Any small change will bring about changes in the overall operating mechanism, which is the challenge of the development that the company must face.

At the same time, the macro-control policies that the upstream industry (real estate industry) continue to implement have a severe impact on the market environment. How to do downstream services in the cold environment of the upstream of the industrial chain is also a consideration for business operators in the home furnishing industry. problem. Opportunities and challenges are always coexisting. If you want to seize the opportunity, companies must first dare to challenge themselves.

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