Glass bottle business opportunities from the elderly market
Perfumed alcoholic beverages (FAB) and hardcover wines (PPS) are very popular beverages for young people. They give designers a lot of space for color, shape and labeling. At the same time, they are also promoting the development of traditional packaging material glass materials, which are actually facing fierce competition from alternative materials. The actions of the industry may be driven by real business interests, but in reality the elderly market has been surprisingly ignored. Mature drinkers (the so-called third-generation consumers) may no longer be impressed by colorful sets of labels and marketing words, but they do represent a fast-growing market with their own tastes. With the constant changes in population and social development, the role and nature of glass beverage packaging must also be constantly changing. Looking at the current market situation, we can see that some suppliers are making new attempts to gain the favor of older consumers. Mintel Market Research's survey shows that the 55-64 age group will increase by 7% from 1998 to 2007. The statistics also show that people over 55 years of age control 80% of the UK's wealth, and consumption accounts for 40 %. There is no doubt that it is time to consider what kind of packaging solutions will meet their needs. They know what they like and will not be ashamed of their decisions and choices. They like to have beer or wine at home, but they don't drink too much. Therefore, the packaging of alcoholic beverages must reflect these factors to be considered, and may even be some re-popular ideas. The good news is that manufacturers of alcoholic beverages are also realizing that the elderly are an ever-increasing and valuable group in the market and should be the focus of development. Among the key alcoholic beverage customers of United and Glass (hereinafter referred to as UG), they are increasingly focusing on brand diversity in order to distinguish different consumers. “This can be achieved by refining products, such as expanding the market for existing products by developing flavored alcoholic beverages, expanding gin and vodka to younger consumers, etc. As an alternative It can also be achieved by changing the form of packaging,†said Richard, a new product development manager at United and Glass. Cutler said. "The primary responsibility of the packaging supplier is to provide high quality, attractive and functional packaging containers to suit products designed for consumers. It is also the responsibility of UG or any other supplier to push brand strategy to consumers. "For a long time, the inherent characteristics of glass materials, such as their pure texture, good quality, recyclability, and high strength, have been recognized by the older target consumer groups. After all, people over the age of 50 are in glass packaging for food and beverages." In the era of basic packaging of medicine and medicine, this is something that the younger generation cannot experience. Therefore, the glass industry recognizes the predisposition of glass materials for consumers of this age group, and whether or not it has conducted investigations. It doesn't matter.†Obviously, Cutler insists on a very traditional point of view, and is not limited to this. “In the media and in the public perception of brand development, the positioning of young drinkers has been overstated,†he said. “The glass industry’s support of its customers’ actions shows that the quality of glass is still felt by consumers of all ages. It's welcome, and consumers themselves also believe that the brand's development needs to continue in order to attract consumers, regardless of their age.†However, he also admitted that there are indications that beverage makers are indeed seeking new ones. Ways to attract more mature consumers through glass packaging products. Of course, he didn't see it very far. According to in-depth market research conducted by Sharon and Crayton, Rockware's marketing manager, drinking at home has become more and more popular, and more and more drinkers over the age of 50 and women are joining this group. As the consumption of beer at home increases, more innovations and experiments will have more room. Most traders predict that about 50% of alcoholic beverages will be consumed at home in the next three to four years, up from 30% 10 years ago. This trend is driving the growth of packaged alcoholic beverages to a greater extent. “The increase in household consumption has led to more demand for capacity diversity, and the trend is towards special bottle designs. The news we got from brewers shows that the 250ml short-necked Bidon bottle that was popular five years ago is now Not very suitable for social occasions," Crayton said. Stella's innovations represent an example of a new type of capacity and shape for modern drinking trends: the innovative 284ml glass bottles produced by Rockware, Inc.; Interbrew; UK; Stella; Artois, the new "La; Demi; Artois" series. The glass bottles provide consumers with an unusual half-pint capacity. It provided a 284ml glass bottle and at the same time ensured the pure pedigree of the Stella; Artois brand. "In our study, consumers showed many adaptive behaviors in the process of opening, pouring, stacking, relabeling, and even reversing storage," Crayton added. UG’s Richard;Cutler said “At a recent conference organized by Marketing;Week Magazine, a spokesperson for Tesco described what consumers need in the store. He concluded that consumer needs are easy to open. Easy to find, easy to use, re-sealable, and simple to explain, rather than using sophisticated technology!" "At present, two special market components are very noteworthy; women and consumers over 50 years of age In the past 10 to 15 years, there have been many discussions about the feminization of alcohol consumption that has had a huge impact on alcoholic beverages.However, wine is still the preferred beverage, and there is evidence that hardcover lager is losing some of its FAB and PPS. "We will certainly make lighter beers more feminine by adopting a more curvy design on straight-edged long-necked beer bottles, but we are also looking for smaller-capacity beer bottles, such as one alcoholic unit. 200ml beer bottle. Cutler continued: “Today, consumers over the age of 50 do not consider themselves elderly, so we can predict that there will be a lot of development and repacking of whisky and light beer so that this is traditionally attractive. Brands of this age show a new look. †Yangjiang Homelife Industry & Trading Co., Ltd. , https://www.bettyhomelife.com