Case 3:
Ten Year Totem of Tianjin Toyo Ink Co., Ltd.
Contributions/Tianjin Toyo Ink Co., Ltd.
Introduction: Tianjin Toyo Ink Co., Ltd. is a Sino-Japanese joint venture. Established in 1993 by Tianjin Ink Co., Ltd. and Japan's Toyo Ink Co., Ltd., with a registered capital of more than 5,450 million US dollars. At present, the company has become China's ink industry leader in annual sales, comprehensive supporting capacity and the most abundant assets of the ink manufacturer. Its annual comprehensive production capacity has reached more than 25,000 tons of ink and more than 2,000 tons of high-grade organic pigments. Its products sell well both at home and abroad, and are widely used in various fields such as publication printing and packaging and decorating products. In the past ten years, through continuous optimization of product structure and adjustment of market strategy, the company’s sales network has covered the entire country, 18 ink sales subsidiaries have been established, and large-volume ink dispensing centers have been set up in Shanghai and other places to establish a rapid response market. Sales mechanisms and sales channels.
In the company's development path, the Dongyang people described themselves a "ten years of totem," and summed up some of Toyo's successful experiences:
First, product innovation, quality leadership
Under the joint efforts of Tianjin Toyo Ink Sino-Japanese researchers, the leading products of its brand “Tianshi†inks are: THK Advanced Offset Four Color Ink, TK ECON Offset Four Color Ink, TK ECON ON Offset Nonskin Ink, TSP Synthetic paper inks and newly developed four-color inks of KATTON, CAIXIA and CAIBAO have reached international or similar level of similar products in the international industry. Tiens ink color obtained the American ink company's ink color standard concession.
Second, market-oriented
Here is a realistic example. In 1995, Tianjin Toyo Ink just registered Tianshi ink trademark has not yet been recognized by the market. At that time, ink inventories amounted to more than 3,300 tons, which accounted for a large amount of funds, and the production and operation once fell into a predicament. In response, the business meeting decided to launch nationwide. All staff promotions monthly activities, while the company's internal implementation of limited production pressure warehouse. The promotion activities centered on Guangdong and Shanghai in the south, and Shandong, Henan, Shaanxi, and other provinces and cities in the north. The company’s main operating personnel, sales departments, and technical departments formed a 9-line promotional team and went to Guangdong, Fujian, and Sichuan. , Hubei, Shanghai, Hunan, Henan, Shandong, and Shaanxi carry out large-scale promotion activities. During this period, promotional staff visited 51 well-known printing companies in the country and organized three Tiens ink quality symposiums to carry out meticulous research on the national printing market demand. This event resulted in a sales plan that achieved 115.6% of the progress target, and the amount of receivables was reduced by more than 8 million yuan. The inventory of inks was reduced to more than 1300 tons. The company’s production and operation experienced a new turnaround. At the same time, through investigation and research Understanding the market's demand for ink varieties and capacity for production provides a realistic basis for the company's future market decisions.
Third, a sound corporate culture
From the day it was founded, Tianjin Toyo Ink has consistently adhered to the business philosophy of “customer satisfaction, employee satisfaction, social satisfaction†and “respect for peopleâ€; adherence to “Q (quality), C (price), D (delivery period) ), S (service) will give satisfaction to the user, and will never meet their own "quality policy. The corporate culture with "respect for people" as its core is accompanied by the healthy growth of the company's development. The company has passed the ISO9001 quality management system, ISO14001 environmental management system, GB/T28001 occupational health and safety management system certification, and has become the first enterprise in China's ink manufacturing industry to pass three system certifications. The strong sense of love for nature, the protection of living environment, and the coexistence of society and the earth have created the conditions for Tianjin Toyo Ink to realize the “three satisfaction†business philosophy. Many forms of cultural and sports activities have also added youthful vitality to the company. The 100-year edition of the "Tian Shi Bao" faithfully records the company's decade of "totem."
IV. Adjustment of export structure
The export inks produced by Toyo Ink dramatically increased the use of high-grade inks such as THK, THP, TNS, TGS, TK ECOE, and PANTON, as well as environmentally-friendly inks, resulting in changes in the pattern of exporting countries. Exports to Southeast Asia and the Middle East Mainly, he began to export to developed countries such as the United States, Australia, and Japan. With environmental protection products continuously entering the market, TIENS ink has a very broad sales prospect in the international market, and the export volume has grown at a rate of 20% per year.
When the reporter asked about Toyo Ink's views on the future Chinese market and the direction of the company's development, the company’s Ms. Hirose answered that in the face of the rapid economic growth in the first half of the country, ink usage also increased rapidly. At present, the ink market should not be very active during this period of time because this period is in the off-season, coupled with the domestic macro-control, the price of ink raw materials continues to rise, but this year, China's ink growth is larger than in previous years, so the domestic ink business ratio It should be good in previous years. Toyo Ink previously used its own products to meet the requirements of different regions and different customers to ensure quality and customer satisfaction. In the future, Toyo will continue to serve the market with its own goals. Speaking of domestic competition, Ms. Guang Li pointed out that in the face of the pressure of market competition from domestic counterpart companies, the East Asian Association will make its own efforts in improving ink quality, ink performance and technical content, opening up new markets, creating brands, and strengthening after-sales services. Personality, so that the East Asian based on the market invincible, so that more products go out of the country and go to the world.
Case 4:
Proficient in the industry is more important than Thailand
——New Oriental Ink Group takes a professional product tree brand image
Feed / Zhejiang New Oriental Ink Group
Introduction: Zhejiang New Oriental Ink Group Co., Ltd. was founded in 1983, currently consists of three entities: Zhejiang Newport Ink Co., Ltd., Zhejiang Huangyan Huaguang Resin Co., Ltd., and Taizhou Xinhan Electronic Ink Co., Ltd. It is mainly engaged in the production of materials for China's flexible packaging industry. It is the vice chairman unit of China Composite Film Technology Association. In 2003, it was awarded as a key high-tech enterprise of the National Torch Plan, a high-tech enterprise outside of Zhejiang Province, and a top ten enterprise of economic "2002" in Huangyan District, Taizhou City. . After the reform of the system in the 1990s, the group company passed a set of twists and turns due to diversification and investment in Hainan. Through continuous adjustment of management ideas, fostering core competitiveness products, the company has succeeded in its second venture. According to industry association statistics, by the end of 2002, the company's ink production volume for flexible packaging food ranked seventh in the industry in the country, with polyurethane adhesive production ranked first, and market share reached 8% and 15%, respectively. The company currently has eight world-leading Swiss Bühler company's production lines and corresponding sets of testing equipment, a sound corporate quality assurance system, has passed ISO9001 quality system certification. In 2002, the company introduced foreign investment and registered with Korean PRG Technology Co., Ltd. to establish Taizhou Xinhan Electronic Ink Co., Ltd., and then introduced the world-leading Swiss BULLE company's production line. The product is liquid photosensitive resisting solder ink. The project is currently domestically blank and is China's first A joint venture.
Over the years, with strong technical strength and rich practical experience, the company organically combines advanced ink technology and scientific and technological achievements at home and abroad with product development and manufacturing, accelerates the application of technology and development of new products, and establishes a good brand of New Oriental. Image.
First, quality: refer to the international advanced level
The importance of product quality to a company is self-evident. It is more important and difficult to implement the understanding of product quality as a practical step, but New Oriental has done it.
In production, New Oriental requires itself above the national and international production standards. Among them, PCB liquid photo-sensitive solder mask ink has been independently developed by the company since 2001. After being tested by Taiwan's Haoying company and applied by five mainland manufacturers, the technology level has reached the leading domestic level and the product performance has reached the international advanced level. In 2002, it passed the United States. UL certification (E222421), passed the appraisal of technical achievements organized by Zhejiang Provincial Department of Science and Technology on January 26, 2003. Experts agreed that the product has innovations in the selection of resins and additives, formulation design, and the leading technology level in China. Performance reached the international advanced level. 300 type retort food packaging ink is specially designed to solve the high requirements of ultra-high temperature sterilization for ink in the food packaging industry. In the selection of ink connecting material, the soft and hard segment molecular design synthesis process optimization and the use of intercalation technology to solve the layer The system has been researched and innovated on the basis of ultra-fine refinement and dispersion of fillers, resulting in high temperature performance (135°C/30min), printability, fastness (accommodation of substrates such as BOPP, PVDC, etc.) and wear resistance. Sex, etc. reached the leading domestic level. Chaolifu 313 cooking-resistant mellow plastic gravure printing ink was inspected by Zhejiang Provincial Technical Supervision and Inspection Institute and met Q/EAST0114-2000 standard requirements. The products were supplied by Wenzhou Lucheng New Europe Packaging Materials Company and Yiwu Guotai Color Printing Co., Ltd. Hangzhou Jia Lisi paper and plastic packaging company and other units use, product performance is good, to meet the functional requirements. Resistant to cooking polyurethane adhesive with high temperature sterilization sterilization resistance 121 ~ 135 °C minutes, in line with the United States FDA21, CFR175, 105 food hygiene standards and the Japanese Adhesive Industry Association's rules of self-rule, in the domestic leading level. (to be continued)
China's Printing Ink Enterprise Market Development Survey III
February 15 18:03:07, 2019
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