Ami Te Pan Zhiliang: Do your best to make the product

Ameite Furniture Pan Zhiliang

Learning the woodworking and furniture industry to understand the indissoluble bond


In the early 1980s, Pan Zhiliang just graduated from high school. Because there was no suitable job in the era of collective development, Pan Zhiliang thought of learning a carpentry technique. At that time, he only regarded the woodworking industry as a tool for raising a family account. He did not expect any development afterwards. Since then, he has solved the indissoluble bond with the furniture industry.


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After Pan Zhiliang learned from technology, he moved to work in many places. No matter where he went, the people were very satisfied with the woodwork he was doing. He gradually became more and more comfortable, more and more confident, and the industry The more you are interested. From 1990 to 1992, Pan Zhiliang worked in a decoration company in Urumqi, Xinjiang, where he was responsible for the management of a project. He admitted that the technical and management experience he had learned during the past two years was the first gold in his life. I still can't change my valuable experience and wealth. Until now, he still remembers the experience of those two years. Since then, he has devoted himself to the furniture industry. It can be said that Pan Zhiliang is an entrepreneur who has grown up from the front line of the furniture industry.


The reporter asked him if he thinks that his greatest achievement in life so far is whether he is a general manager of a large enterprise from a carpenter apprentice. He thought deeply and replied: "I think my biggest achievement so far is that I have met many good friends during my study and development. Whether they are friends in the industry or outside the industry, they have given me a lot of help. It is my greatest achievement."


Join AMET, new opportunities and new challenges


In 2008, Pan Zhiliang joined the well-known national enterprise Amit special furniture. The financial crisis that swept the world at the end of 2008 also affected Aramco furniture. However, due to the popularity of AMET's products, coupled with the company's next heart, AMET's home has not been greatly affected. In March 2009, the furniture market quickly recovered, and Atotech passed the financial crisis relatively smoothly.


At the end of 2010, Pan Zhiliang felt that it was the most difficult period, because at that time, Ameite moved to a new factory, and at that time, the order was particularly large, and it was necessary to relocate the plant to update the equipment, and to ensure the quality of the production. It is particularly stressful to use people. Pan Zhiliang described it for a while: It’s really busy, and overtime is a daily compulsory course. It’s also a common thing to eat no meals.


At the beginning of 2011, AMET finally relocated from the old factory in Tongzhou to a new factory with a modern assembly line. After a period of recruitment and equipment introduction, AMET was finally settled. Pan Zhiliang could finally breathe a sigh of relief. When he looked at the spacious and bright new factory building and the new furniture that had been delivered through the assembly line, a sense of satisfaction came from his heart: this short-term hard work, after all, was rewarded. .


Keep up with the needs of consumers and try to be the best

   As an entrepreneur who grew up from the front line of furniture production, Mr. Pan has a clear understanding of the similarities and differences between furniture companies in the North and South. However, he constantly emphasizes that no matter what the industry changes, no matter what regional production and operation, consumer demand Always the first, it must not be wrong to follow the consumer. This simple confession is likely to be a good word for the furniture industry under the crisis.

Pan Zhiliang said: Now the customer's psychological changes are very fast, because the quality of people and people's requirements have improved, so the requirements for this product have increased a lot, you have to face the market to consider what kind of products to meet customers. Demand, now our products have more patterns and styles, giving customers more choices. We have such a large market in Beijing, there are more furniture companies, and there is still plenty of room for customers to choose. We have invited an Italian designer to complete the overall framework, and now the overall furniture products are constantly improving, including the market in accordance with the needs of customers, we continue to update the product. If there is investment, there will be a return. Our brand is made, not to say it. We do our best to make our products better, and one more customer who recognizes our products. Our AMET is competitive in the market.

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