The furniture industry leads the way to create a "green supply chain"
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November 23 10:05:48, 2021
With the development of the economy and the improvement of consumers' environmental awareness, green products are gaining recognition from more and more consumers.
On March 15, the “2016 Green Sharing Conference and Global Home Sharing Industry Chain Summit Forum†was held in Dongguan. The forum is a related event of the 35th International Famous Furniture (Dongguan) Exhibition (hereinafter referred to as “Famous Furniture Exhibitionâ€). At this forum, famous economist Ye Tan, chairman of the Midtown Alliance, Chen Jinsong, chairman of the World Bank, and other scholars and entrepreneurs on the transformation of the furniture industry. On the same day, Alashan SEE and the Midtown Alliance, the famous furniture exhibition and other institutions jointly launched the "green supply chain" action.
Green products are recognized by more and more consumers
With the development of the economy and the improvement of consumers' environmental awareness, green products are gaining recognition from more and more consumers. However, it is not enough to just keep furniture products safe and environmentally friendly. The well-known environmental protection non-governmental organization Alashan SEE Ecological Association and Dongguan Famous Furniture Exhibition and other units have cooperated to try to establish a green standard system, so that every link of the furniture industry chain will gradually achieve green environmental protection.
Wang Limin, secretary-general of the Alashan SEE Ecological Association, told reporters that the furniture green supply chain means that furniture products are tracked and controlled from the beginning of the raw material procurement period, so that the products always comply with environmental protection regulations. The advantage of this is that consumers can understand and believe that this product is truly green, thus enhancing the market competitiveness of the product.
Wang Limin said that the key to building a green supply chain for furniture is not at the product end, but whether the furniture production process follows the concept of environmental friendliness and resource conservation.
According to reports, furniture companies participating in the “green supply chain†will strengthen the environmental information disclosure work by learning and establishing internal management mechanisms, promoting their affiliated enterprises and other elements in the supply chain, and realizing the supply of green products in the entire supply chain.
Wang Limin also said that the furniture industry consumes a large amount of wood every year, and through the green supply chain cooperation of the furniture industry, the green concept can be brought to thousands of households. At the same time, it is also necessary to promote more furniture companies to join the green supply chain, vigorously promote green harvesting standards, establish a blacklist of polluting enterprises, and urge the enterprises in the furniture industry to no longer cooperate with suppliers in the blacklist.
Well-known economist and financial columnist Ye Tan also believes that the furniture industry should establish a green supply chain certification standard by furniture industry associations such as the famous furniture club, so that consumers can clearly know whether the products they purchase are green products.
Furniture companies should maintain cost-effective advantages
At this forum, Ye Tan suggested that Guangdong furniture enterprises should continue to maintain their own cost-effective advantages, and should not gradually lose the price-performance advantage in the process of transformation.
Ye Tan believes that the Chinese furniture industry is currently experiencing bottlenecks, mainly because the credit and brand of the company have not really been established, and domestic furniture companies do not have the pricing power of the industry. If they lose the cost-effective advantage, it is very dangerous.
Ye Tan also suggested that furniture companies should focus on the global layout and integrate the most competitive industrial resources. At the same time, furniture companies should try to grasp the pricing power. To master the pricing power, you first need to master the technology, and the second pricing power is capital. Next, the furniture industry will have a process of restructuring and mergers and acquisitions. Furniture companies can only build a “moat†if they have pricing power and core competitiveness.
Fortunately, the brand and technology of Guangdong furniture enterprises are good, so that the Guangdong furniture industry has more advantages in the future transformation process.
“I hope that the furniture exhibition in Dongguan can lead the international trend first.†Ye Tan suggested that it is hoped that the 35th International Famous Furniture (Dongguan) Exhibition will not only provide a platform for trade connection for the furniture industry, but also further help. The furniture industry has found the latest trends, latest trends, and further services and support at the famous furniture exhibition.
Capital coffee suggests using financial power
In many people's minds, the furniture industry is a typical traditional industry with little attention from capital. So how should the furniture industry integrate with capital across borders?
In this regard, Wang Xiaohua, chairman of Youlian Capital, said at the forum that at present, the combination of capital and furniture industry is not too much. The reason why capital does not choose the furniture industry, because the furniture industry is more traditional, there are many small enterprises, and the furniture industry is not suitable for Internet transformation in every aspect. At present, the furniture industry lacks the deep integration of the industrial chain and lacks collaborative innovation among market entities. From the perspective of capital, it is more desirable to see that the furniture industry can generate more business model innovations, such as the concept of shared economy and social economy combined with furniture companies. The capital market looks forward to cross-border innovation in the furniture industry.
Lu Hongyu, a partner of DT Capital Management Co., Ltd., believes that the furniture industry should vigorously integrate with the Internet, reduce the consumption of raw materials and reduce the inventory of furniture enterprises through flexible production models from consumers to manufacturers.
Lu Hongyu said that from the current situation, the furniture industry is not an industry strongly promoted by capital. There are many factors involved, and investment capital is more inclined to combine furniture and the Internet. It is worth noting that the current Internet furniture companies have moved all the way to the upstream of the industry, and the packaging has been signed together with decoration, furniture and soft assembly. These Internet companies are trying to cooperate with traditional manufacturers, but because the products are too customized, the matching with the manufacturers is often not good, and these Internet companies have to build their own factories.
Lu Hongyu also said that capital prefers some innovative concepts, and the furniture industry should use the power of finance to expand more flexible and cross-border cooperation business models. However, cross-border also means risk. Lu Hongyu said frankly that interlaced like a mountain, should be based on his core competitiveness and existing resources for cross-border. At the same time, in the process of cross-border development, we should recognize the accelerator role of financial capital and use financial power to accelerate enterprise development.